Our Story
FOUNDED SYDNEY 2004 - WHAT IS STATUS ANXIETY?
Hey, Will here. It wasn’t exactly a typical start... walking from store to store in my hometown of Sydney, trying to get unsuspecting fashion boutiques to stock a few wallets I’d made (pictured here).
To my surprise, some said yes and I was in business. Not big business, of course, but business nonetheless. And without fail, every time I walked into a new store, I’d get the same question: "What is Status Anxiety?"
So... what is it?
It's essentially just the feeling we get when we compare how we're doing to those around us. We often measure it by things like job titles, if we own our house, our appearance, the clothes we wear... the list goes on. It's no accident that one of the first questions you're asked when meeting someone is, "What do you do?"
We’re not downplaying anxiety, but we are pointing out how this pressure to be 'successful' can lead us to make decisions that ultimately leave us poorer - both financially and in spirit.
WHAT WE'RE ABOUT
We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.
Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.
With a thoughtful approach to craftsmanship, materials, and design, everything we make is created by our Creative Team in Sydney. We believe in longevity over passing trends, focusing on versatility, functionality, and sustainability rather than fast fashion.
We value maintaining what we have over constantly replacing our things, embracing the idea that slowing down and making things last is truly worthwhile.
OUR PROCESS
Our Creative Team labour over each collection (for at least 6 months), reworking multiple rounds of sampling until each product is exactly how we envisage it.
Our long term family run manufacturers are some of the best in the business. We personally visit them each year in China to ensure safe, fair work conditions and strict environmental controls go hand in hand with their well established craftsmanship. For more information on this see our Sustainability and Ethics page.
From leather goods to sunglasses and apparel, every material is selected for its inherent quality and undergoes rigorous inspection for imperfections and irregularities before being handmade by skilled artisans into the goods we love.
Our Sydney based quality control team is our last line of defence. They embody the philosophy that if you want something done right, do it yourself. Before our products reach our customers, each piece undergoes this final check by our Sydney warehouse team.
We're about overdelivering on expectations... if for any reason you don't love something you receive from us just return it within 60 days - no questions asked.
OUR PEOPLE
We genuinely care about the people behind our products and throughout the entire supply chain.
We celebrate the uniqueness and beauty of diversity, and we’re grateful for the role we play in embracing that diversity within our business.
A MISSION CLOSE TO OUR HEARTS
Ending slavery and human trafficking is something we're passionate about. International Justice Mission is the largest anti-slavery organisation in the world.
They exist to rescue and restore victims as well as restrain and prosecute perpetrators, breaking the cycle of slavery.
We're proud to have donated over $270K to IJM to date and to be part of the solution to bring rescue and restoration.