Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured here).

Surprisingly, I was in business. Not big business as you could imagine, but business nonetheless. However, without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

Status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.

Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.

With a mindful approach to craftsmanship, materiality and design - everything we make is still designed by our Creative Team in Sydney.

Intently focussed on harnessing simplicity, the team is committed to longevity over seasonal trends. Opting for versatility, functionality and sustainability over fast fashion.

There's no hiding good (or bad) materials. Whether it's the premium, sustainably sourced leather used on our bags or the Italian Mazzucchelli acetate used on our sunnies.

We're for letting the materials inherent awesomeness be the hero of the product, not complicated design features distracting from average quality materials.

Quality materials look better and last longer.

In late 2017 we opened our first flagship store in Paddington (Sydney) and now have 8 of our own retail stores in Australia, New Zealand and the US. If you're close by why not drop in and say hey!

Our goods are designed to elevate your everyday.
To reflect your approach of not taking yourself too seriously, and of investing in quality.
To reinforce your values of maintaining is better than replacing, and of slowing it down and making it last.

Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured here).

Surprisingly, I was in business. Not big business as you could imagine, but business nonetheless. However, without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

Status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.

Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.

With a mindful approach to craftsmanship, materiality and design - everything we make is still designed by our Creative Team in Sydney.

Intently focussed on harnessing simplicity, the team is committed to longevity over seasonal trends. Opting for versatility, functionality and sustainability over fast fashion.

There's no hiding good (or bad) materials. Whether it's the premium, sustainably sourced leather used on our bags or the Italian Mazzucchelli acetate used on our sunnies.

We're for letting the materials inherent awesomeness be the hero of the product, not complicated design features distracting from average quality materials.

Quality materials look better and last longer.

In late 2017 we opened our first flagship store in Paddington (Sydney) and now have 8 of our own retail stores in Australia, New Zealand and the US. If you're close by why not drop in and say hey!

Our goods are designed to elevate your everyday.
To reflect your approach of not taking yourself too seriously, and of investing in quality.
To reinforce your values of maintaining is better than replacing, and of slowing it down and making it last.

Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured here).

Surprisingly, I was in business. Not big business as you could imagine, but business nonetheless. However, without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

Status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.

Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.

With a mindful approach to craftsmanship, materiality and design - everything we make is still designed by our Creative Team in Sydney.

Intently focussed on harnessing simplicity, the team is committed to longevity over seasonal trends. Opting for versatility, functionality and sustainability over fast fashion.

There's no hiding good (or bad) materials. Whether it's the premium, sustainably sourced leather used on our bags or the Italian Mazzucchelli acetate used on our sunnies.

We're for letting the materials inherent awesomeness be the hero of the product, not complicated design features distracting from average quality materials.

Quality materials look better and last longer.

In late 2017 we opened our first flagship store in Paddington (Sydney) and now have 8 of our own retail stores in Australia, New Zealand and the US. If you're close by why not drop in and say hey!

Our goods are designed to elevate your everyday.
To reflect your approach of not taking yourself too seriously, and of investing in quality.
To reinforce your values of maintaining is better than replacing, and of slowing it down and making it last.

Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured here).

Surprisingly, I was in business. Not big business as you could imagine, but business nonetheless. However, without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

Status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.

Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.

With a mindful approach to craftsmanship, materiality and design - everything we make is still designed by our Creative Team in Sydney.

Intently focussed on harnessing simplicity, the team is committed to longevity over seasonal trends. Opting for versatility, functionality and sustainability over fast fashion.

There's no hiding good (or bad) materials. Whether it's the premium, sustainably sourced leather used on our bags or the Italian Mazzucchelli acetate used on our sunnies.

We're for letting the materials inherent awesomeness be the hero of the product, not complicated design features distracting from average quality materials.

Quality materials look better and last longer.

In late 2017 we opened our first flagship store in Paddington (Sydney) and now have 8 of our own retail stores in Australia, New Zealand and the US. If you're close by why not drop in and say hey!

Our goods are designed to elevate your everyday.
To reflect your approach of not taking yourself too seriously, and of investing in quality.
To reinforce your values of maintaining is better than replacing, and of slowing it down and making it last.

Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured here).

Surprisingly, I was in business. Not big business as you could imagine, but business nonetheless. However, without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

Status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.

Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.

With a mindful approach to craftsmanship, materiality and design - everything we make is still designed by our Creative Team in Sydney.

Intently focussed on harnessing simplicity, the team is committed to longevity over seasonal trends. Opting for versatility, functionality and sustainability over fast fashion.

There's no hiding good (or bad) materials. Whether it's the premium, sustainably sourced leather used on our bags or the Italian Mazzucchelli acetate used on our sunnies.

We're for letting the materials inherent awesomeness be the hero of the product, not complicated design features distracting from average quality materials.

Quality materials look better and last longer.

In late 2017 we opened our first flagship store in Paddington (Sydney) and now have 8 of our own retail stores in Australia, New Zealand and the US. If you're close by why not drop in and say hey!

Our goods are designed to elevate your everyday.
To reflect your approach of not taking yourself too seriously, and of investing in quality.
To reinforce your values of maintaining is better than replacing, and of slowing it down and making it last.

Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured here).

Surprisingly, I was in business. Not big business as you could imagine, but business nonetheless. However, without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

Status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.

Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.

With a mindful approach to craftsmanship, materiality and design - everything we make is still designed by our Creative Team in Sydney.

Intently focussed on harnessing simplicity, the team is committed to longevity over seasonal trends. Opting for versatility, functionality and sustainability over fast fashion.

There's no hiding good (or bad) materials. Whether it's the premium, sustainably sourced leather used on our bags or the Italian Mazzucchelli acetate used on our sunnies.

We're for letting the materials inherent awesomeness be the hero of the product, not complicated design features distracting from average quality materials.

Quality materials look better and last longer.

In late 2017 we opened our first flagship store in Paddington (Sydney) and now have 8 of our own retail stores in Australia, New Zealand and the US. If you're close by why not drop in and say hey!

Our goods are designed to elevate your everyday.
To reflect your approach of not taking yourself too seriously, and of investing in quality.
To reinforce your values of maintaining is better than replacing, and of slowing it down and making it last.

Hey, Will here. It wasn’t your typical start... on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured here).

Surprisingly, I was in business. Not big business as you could imagine, but business nonetheless. However, without fail every time I rocked up to a new store, there was one question I was sure to be asked... ‘What is Status Anxiety?’

Status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be 'successful'. It's no coincidence the question you get asked when you first meet someone is 'what do you do?'

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re for not taking ourselves too seriously and worrying a little less about measuring up to others perceptions of success. We're for a life lived simply and investing into things that we really value and that last.

Likewise, our goods are designed with simplicity and permanence in mind, to embrace that less is often more.

With a mindful approach to craftsmanship, materiality and design - everything we make is still designed by our Creative Team in Sydney.

Intently focussed on harnessing simplicity, the team is committed to longevity over seasonal trends. Opting for versatility, functionality and sustainability over fast fashion.

There's no hiding good (or bad) materials. Whether it's the premium, sustainably sourced leather used on our bags or the Italian Mazzucchelli acetate used on our sunnies.

We're for letting the materials inherent awesomeness be the hero of the product, not complicated design features distracting from average quality materials.

Quality materials look better and last longer.

In late 2017 we opened our first flagship store in Paddington (Sydney) and now have 8 of our own retail stores in Australia, New Zealand and the US. If you're close by why not drop in and say hey!

Our goods are designed to elevate your everyday.
To reflect your approach of not taking yourself too seriously, and of investing in quality.
To reinforce your values of maintaining is better than replacing, and of slowing it down and making it last.